The Answer
What
was that
question
again?
The web site looked like this:

[Screen Shot: PBS's, 'The West']


Different Sites
for Different
Audiences


This site provides information and source material from a PBS television show. It contains a much broader perspective on Western exploration than the Domestic Frontier site.

This does not mean that one site is less worthwhile than the other. But where the Domestic Frontier site arose from a desire to add to the ideas of Henry Nash Smith's book, this PBS site arose from a similar (but not identical!) desire, but adding to the perspectives of a PBS show. The two sites seem to be designed for different audiences.

To use a site effectively, it is helpful to understand what audience it was developed for, and what assumptions the developers have about their audience.

How to
Determine
Audience
Scan a site for the assumptions it makes about:

what its users are interested in

what its users know

what information style the users want

Now you may be thinking, "How am I supposed to know what the audience is interested in?" In fact, a web site will give you a variety of clues about the audience it has been developed for.

Clues to
Audience:
1) Parts
of a Site
The main parts of the PBS site "THE WEST":

An episode-by-episode multimedia survey of the TV program

An interactive timeline

An interactive map

An interactive biographical dictionary

An archive of primary sources (documents and photos from the TV program)

Links to related Internet resources

Interactive games and puzzles to test your knowledge of the West

A description of the creators of the TV program


Clues to
Audience:
2) What the
Sponsors Say
Observations about this PBS web site relating to audience:

The site includes a "Message from General Motors," a sponsor of the TV show and web site
Called New Perspectives on THE WEST, the site provides students, teachers and others with direct access to many of the diaries, memoirs, journals, maps and archival photos that have gone into the making of THE WEST, enabling visitors to examine these sources of our Western heritage firsthand and to join the filmmakers in discovering new perspectives on this still vital part of our past.
The "Message from General Motors" also describes the show as representing "our nation's history, culture and ideals in an educational and entertaining manner."

Clues to
Audience:
3) What the
Creators Say
The site includes a PBS introduction:
New Perspectives on THE WEST can help students -- and all with an interest in this region's fabled history -- see beyond the stereotypes that still obscure our view of the American West and begin to recognize how profoundly the West still shapes our experience as Americans today.
According to the PBS introduction, the site was developed
in response to students' enthusiasm for the interactive environment of the Internet, it brings our nation's frontier heritage into contact with the technological frontier of our own day, offering educators a valuable tool for stimulating research, discovery and intellectual growth.
As a result, according to the PBS introduction
Apart from the guided tour, the web site does not present a narrative history of the West. Instead, it presents the elements of Western history -- profiles, documents, images -- and encourages visitors to link these into patterns of historical meaning for themselves. Hyperlinks throughout the site are designed to facilitate this process of discovery, while at the same time providing access to background information for anyone hoping to learn more about incidents portrayed in THE WEST.
Clues to
Audience:
4) What Is
For Sale?
The site includes a section called "Some Frequently Asked Questions."
This section provides information about how to buy a copy of the program THE WEST, which is available in a regular video tape edition, and a classroom edition with a printed index including every key person, place, event, issue and topic in the series. Also described in this section are a companion book and soundtrack.
Hands-on
[hand of God]
From the clues given above, what conclusions would you come to about the audience of the PBS web site?

Check your answer
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